Financial planning for families living between two countries

A choice that protects your why.

Money has a different answer at every age. We help Korean-American families find the answer that fits their season of life — and protect it first.

money plan + us — a money plan for those of us living in the US.

Where to start

Which season is your family in?

Every plan we design starts from one rule: protect first, then build.

01

Million Dollar Baby

The season of starting. A protected foundation for your child — so the accounts you're building for their future never have to be broken open by a bad year.

02

The Protector

The season of guarding. Protecting a family's income through the working years — including living benefits that pay while you're alive, when a serious diagnosis stops a paycheck.

03

Golden Years

The season of enjoying. Turning a lifetime of saving into retirement income that doesn't run out — built floor by floor, so no single pillar can bring it down.

"Most people think life insurance pays out after you're gone. The policies I build are meant to be used while you're alive. The death benefit is the last thing it does — not the only thing."

— Madison Lee, founder of moneyplanus

About Madison

Different room. Same job.

People expect Madison Lee to say that leaving her career was the scariest thing she's ever done. Staying would have scared her more.

For years she was an acupuncturist — she read bodies for a living, where people held tension, where pain was hiding. And on the treatment table, patients talked. Mothers worried about tuition. Fathers who had built a whole life here and still felt one bad year could undo it.

"I could treat the shoulder. I couldn't touch the rest of it."

Then a patient going through chemotherapy started crying on her table — not about the pain, not about dying, but about becoming a burden to her children. That day, Madison realized she had been treating the wrong thing. She got licensed and started over: no book of business, no referrals, no reputation. Just conversations, one family at a time.

"I don't just listen anymore. I can do something about it."

Today moneyplanus is a full practice for Korean-American families living between two countries — retirement accounts and Social Security here, aging parents and property back in Korea. Her clients aren't short on information. They've read the articles and watched the videos. What they don't have is a plan that belongs to them.

And the work changed less than people assume. As an acupuncturist she looked for the thing that hadn't become serious yet. She does the same thing now.

Seungah "Madison" Lee · Licensed Insurance Producer in 16 states — CA · CO · CT · DE · FL · GA · MI · NC · NJ · NY · OH · OR · TX · UT · VA · WA · Former Licensed Acupuncturist · Northwestern University, MS Integrated Marketing Communication

Say hello

A free 20-minute conversation.

No sales pitch. Just a clear picture of what to check and in what order — for your family, in your season. English or Korean, whichever is more comfortable.

Email Madison →

plan.madisonlee@gmail.com · @moneyplanus

Madison also writes a monthly plain-language newsletter and offers a free 3-minute retirement self-check (both currently in Korean).

한국어가 편하시면 → 한국어 사이트 · 자주 묻는 질문은 FAQ (Korean)에 있어요.